In the News

Morning Consult: Free From Memory of the Great Recession, Gen Z Charts Own Economic Path

June 26, 2019

Interviewed in an article about the economic challenges faced by Millennials.

Relevant portion:

For members of Gen Z specifically, economic crisis hasn’t been a major part of their political coming of age, which means interest in a dual-economic framework likely won’t be part of their political future, said Simon Blanchard, a marketing professor at Georgetown University.

“It’s just not something Gen Z has had to care about in the past,” he said.

And while the 2008 financial crisis is so far the defining economic moment in millennials’ life, Gen Z doesn’t have a comparable event. The oldest Gen Z-ers would have been about 12 years old in 2008 — too young to really grasp how big economic events impact day-to-day life.


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