Academic Background

My research focuses on developing tools and methodologies to help managers understand consumer decision-making processes using various research methods, including surveys, experiments, econometrics, and psychometrics.

Substantively, I often explore how consumers interact with their finances and technology. I have published 29 articles in top marketing and psychology journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Psychological Science, and Psychometrika.

Academic Appointments

Georgetown University (present)‍

• Provost's Distinguished Associate Professor
• Dean's Professor
• Academic Director of the MBA Certificate in Customer Analytics and Insights
  

Past Appointments

• Visiting Associate Professor - Thayer School of Engineering and Tuck School of Business, Darmouth College
• Visiting Research Scholar (Sabbatical) - Columbia Business School, Columbia University

Honors

Awards

• Marketing Science Institute Scholar (2023)
• Poets & Quants: 40-under-40 MBA Professor (2021)
• Outstanding reviewer award: Journal of Consumer Research (2019), International Journal of Research in Marketing (2021)
• Marketing Science Institute Young Scholar (2017)
• 2017 Faculty Research Award, McDonough School of Business

Committee Appointments

• Committee Member: Society for Consumer Psychology Ethics Committee
• Committee Member: Academic Council of the American Marketing Association (2018-2021)
• Co-chair: Summer AMA Conference (2020)

Service to the Field

Editorships

• Associate Editor: Journal of Marketing (2023 - present)
• Associate Editor: Journal of Marketing Research (2022 - present)
• Associate Editor: International Journal of Research in Marketing (2021 - present)
• Associate Editor: Journal of Consumer Research (2019 - present)
• Guest Editor at Marketing Letters (Choice Symposium Special Issue)
  

Reviewing

• Ad-hoc reviewer: Marketing Science, Management Science, Psychometrika, Psychological Science, Psychological Methods, Production and Operations Management, Journal of Retailing
• Grant reviewer: SSRC (Canada) and FQRNT (Canada), Marketing Science Institute