About Simon Blanchard

Academic Experience

Academic Background

I am a Provost's Distinguished Associate Professor and Dean's Professor at Georgetown University, where I teach Research Design, Digital Marketing Strategy, and Marketing Research to undergraduates, MS in Business Analytics, MBAs and executives at the McDonough School of Business. I have been at Georgetown for 12 years. I obtained a Ph.D. from Penn State (Marketing) and an M.Sc. from HEC Montréal (Management Science).

In my research, I develop marketing research techniques to inform managers about how consumers make complex decisions. I generally use mixed-methods in empirical work, I generally use mixed-methods, combining experiments with observational data analyses. Substantively, I now focus on consumer finances.

Academic Appointments

Georgetown University (present)

  • Provost's Distinguished Associate Professor
  • Dean's Professor
  • Academic Director of the MBA Certificate in Customer Analytics and Insights

Past Appointments

  • Visiting Associate Professor - Thayer School of Engineering and Tuck School of Business, Darmouth College
  • Visiting Research Scholar (Sabbatical) - Columbia Business School, Columbia University



  • Marketing Science Institute Scholar (2023)
  • Poets & Quants: 40-under-40 MBA Professor (2021)
  • Outstanding reviewer award: Journal of Consumer Research (2019), International Journal of Research in Marketing (2021)
  • Marketing Science Institute Young Scholar (2017)
  • 2017 Faculty Research Award, McDonough School of Business

Committee Appointments

  • Committee Member: Society for Consumer Psychology Ethics Committee
  • Committee Member: Academic Council of the American Marketing Association (2018-2021)
  • Co-chair: Summer AMA Conference (2020)

Service to the Field


  • Associate Editor: Journal of Marketing (2023 - present)
  • Associate Editor: Journal of Marketing Research (2022 - present)
  • Associate Editor: International Journal of Research in Marketing (2021 - present)
  • Associate Editor: Journal of Consumer Research (2019 - present)
  • Guest Editor at Marketing Letters (Choice Symposium Special Issue)


  • Ad-hoc reviewer: Marketing Science, Management Science, Psychometrika, Psychological Science, Psychological Methods, Production and Operations Management, Journal of Retailing
  • Grant reviewer: SSRC (Canada) and FQRNT (Canada), Marketing Science Institute