Academic Background

I am a Provost's Distinguished Associate Professor and Dean's Professor at Georgetown University, where I teach Research Design, Digital Marketing Strategy, and Marketing Research to undergraduate, MS in Business Analytics, MBAs and executives at the McDonough School of Business. I have been at Georgetown for 11 years. I obtained a Ph.D. from Penn State (Marketing) and a M.Sc. from HEC Montréal (Management Science).

In my research, I develop marketing research techniques to inform managers about how consumers make complex decisions. In empirical work, I generally use mixed-methods, combining experiments with observational data analyses. Substantively, I now focus on financially vulnerable populations make decisions.

Academic Appointments

Georgetown University (present)‍

• Provost's Distinguished Associate Professor
• Dean's Professor
• Academic Director of the MBA Certificate in Customer Analytics and Insights
  
• Fellow of the Georgetown Initiative on AI & The Future of Work
  

Past Appointments

• Visiting Associate Professor - Thayer School of Engineering and Tuck School of Business, Darmouth College
• Visiting Research Scholar (Sabbatical) - Columbia Business School, Columbia University

Honors

Awards

• Poets & Quants: 40-under-40 MBA Professor (2021)
• Outstanding reviewer award: Journal of Consumer Research (2019), International Journal of Research in Marketing (2021)
• Marketing Science Institute Young Scholar (2017)
• 2017 Faculty Research Award, McDonough School of Business

Committee Appointments

• Committee Member: Society for Consumer Psychology Ethics Committee
• Committee Member: Academic Council of the American Marketing Association (2018-2021)
• Co-chair: Summer AMA Conference (2020)

Service to the Field

Editorships

• Associate Editor: Journal of Marketing Research (2022 - present)
• Associate Editor: International Journal of Research in Marketing (2021 - present)
• Associate Editor: Journal of Consumer Research (2019 - present)
• Guest Editor at Marketing Letters (Choice Symposium Special Issue)
  

Reviewing

• Editorial Review Board: Journal of Marketing
• Ad-hoc reviewer: Marketing Science, Management Science, Psychometrika, Psychological Science, Psychological Methods, Production and Operations Management, Journal of Retailing
• Grant reviewer: SSRC (Canada) and FQRNT (Canada), Marketing Science Institute