Provost's Distinguished Associate Professor
Beyer Family Associate Professor of Marketing
McDonough School of Business
Georgetown University

Recent Updates

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In the News
CNBC: How to beat back rising prices with Memorial Day deals

Interviewed on the dangers of shopping for sales during inflation.

In the News
NY Times: How to Figure Out if You Can Actually Afford That New Home

Interviewed at the NY Times about financial vulnerability.

Publications
JCR: Promoting Data-Richness in Consumer Research

Invited article at the Journal of Consumer Research where we discuss best practices for multi-method research.

In the News
CNBC: Many cash-strapped Americans feel the sting as the cost of living spikes

Discussion of how even Americans with savings are becoming financially vulnerable.

Events
Presentation: Cornell University

Presented "Who Will Share Fake-News on Twitter? Psycholinguistic Cues in Online Post Histories Discriminate Between Actors in the Misinformation Ecosystem."

Publications
JCR: Promoting Data-Richness in Consumer Research

Invited article at the Journal of Consumer Research where we discuss best practices for multi-method research.

Publications
JMR: Locational Choices

Article in the Journal of Marketing Research about a new task for modeling consumer preferences for proximity to others in reserved seating venues.

Publications
JM: Specialist Competitor Referrals

Article published in the Journal of Marketing about a sales tactic in which salespeople refer consumers to competitors to seal the deal.

Publications
JMR: Extracting Summary Piles from Sorting Task Data

Article published in the Journal of Marketing Research about a new methodology to analyze card sorting data.

Publications
JCR: Repayment Concentration and Consumer Motivation to Get Out of Debt

Article published in the Journal of Consumer Research about the effect repayment concentration on debt repayment.

Publications
JCR: The Favor Request Effect

Article published about how consumers request to a sales tactic about the mere request for a favor.

Publications
JMR: The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice

Article in the Journal of Marketing Research about how consumers eliminate categories of goods when budgets contract.

Publications
Psychological Science: Biased predecisional processing of leading and nonleading alternatives

Article in Psych Science about a new task to measure multi-option distortion of attribute information.

Publications
JMR: Implementing Managerial Constraints in Model-Based Segmentation:

Article published in the Journal of Marketing Research about constrained variable selection.

Awards
Named: Provost's Distinguished Associate Professor

The Provost Office at Georgetown University named Simon Blanchard as a 2022 Distinguished Associate Professor.

Awards
IJRM: Outstanding Reviewer

Outstanding Reviewer Award given by the International Journal of Research in Marketing.

Awards
Poets & Quant: 40-under-40 MBA Professors

Voted as a top MBA professor for 2021.

Awards
JCR: Outstanding Reviewer

Recipient of Outstanding Reviewer Awards for 2018-2019 at the Journal of Consumer Research.

Awards
2017 McDonough Faculty Research Award

Faculty from Georgetown's business school chosen to be recognized publication record in 2017.

Awards
Named: Marketing Science Institute Young Scholar

Named as part of the 2017 cohort of MSI Young Scholars.

Events
Presentation: Cornell University

Presented "Who Will Share Fake-News on Twitter? Psycholinguistic Cues in Online Post Histories Discriminate Between Actors in the Misinformation Ecosystem."

Events
CFPB: Presentation about the Effects of Unusual Spending Notifications

Presented our working paper at the Consumer Financial Protection Bureau's 5th Annual Conference (virtually).

Events
Presentation: Boston College

Presented "Heterogeneous Effect of Unusual Spending Notifications."

In the News
CNBC: How to beat back rising prices with Memorial Day deals

Interviewed on the dangers of shopping for sales during inflation.

In the News
NY Times: How to Figure Out if You Can Actually Afford That New Home

Interviewed at the NY Times about financial vulnerability.

In the News
CNBC: Many cash-strapped Americans feel the sting as the cost of living spikes

Discussion of how even Americans with savings are becoming financially vulnerable.

In the News
NBC Grow: ‘Be extra careful’ using services like Afterpay and Affirm to shop this holiday season, experts say: Here’s why

Interviewed at NBC Grown (Acorns) about some dangers with new Buy Now Pay Later programs.

In the News
NBC Grow: Watch out for 2 mental traps that can make you overspend on Amazon Prime Day, says consumer psychologist

Interviewed about 2020 Prime Day about how some price descriptions are misleading consumers.

In the News
Debt.org: What Is the Debt Avalanche?

In an overview of debt snowball vs. avalanche, covers our research through coauthor Remi Trudel's summary at HBR.

In the News
AMA: You Might Want to Sit Down for This: Modeling Consumer Seating Preferences

Article about our research in the Journal of Marketing Research about locational choices.

In the News
Reviewed: You can pay off credit card faster with this strategy

Interviewed at Reviewed about our research in the Journal of Consumer Research about repayment concentration and motivation.

In the News
Adweek: Online Investment Tools See a Boost Amid Economic Uncertainty

Interviewed at Adweek at consumer's perceptions of platforms like Wealthfront and Robinhood.

In the News
Forbes: Fintechs Circle As Visa Readies Interchange Rate Increases

Interviewed at Forbes about potential effects on consumers to Visa increasing interchange fees.

In the News
Your Money Geek: Why Dave Ramsey is Wrong About the Debt Snowball (And What to Do Instead!)

Article citing our research in the Journal of Consumer Research in support of the snowball method.

In the News
Self. Inc: What is the Snowball Strategy for Paying Off Debt?

Covers our findings in the Journal of Consumer Research about the benefits of repayment concentration.

In the News
Morning Consult: Free From Memory of the Great Recession, Gen Z Charts Own Economic Path

Interviewed in an article about the economic challenges faced by Millennials.

In the News
CNBC: Build better money habits with these 3 simple steps

Article citing our research in the Journal of Consumer Research on debt repayment.

In the News
Opploans: Climb Your Way Out of Debt: 4 Strategies to Try

Article quoting our research about the motivational benefits of repayment concentration.

In the News
Forbes: How To Kick Debt To The Curb: Advice From The Experts

Interview at Forbes about debt repayment strategies.

In the News
Winnipeg Free Press: Strategies to pay off debt New research suggests a little reverse (consumer) psychology may help

Interview with co-author Keri Kettle about our research in the Journal of Consumer Research.

In the News
Fortune Op-ed: Here’s How To Pay Off All Your Credit Card Debt With Your Next Tax Refund

Op-ed written in Fortune about how our research in the Journal of Consumer Research provided insights into how people should allocate their tax refund dollars.

In the News
NBC News: With More Rate Hikes Coming, Here's the Best Way to Pay Off Your Credit Card Debt

Article discuss the results of our research in the Journal of Consumer Research (via HBR).

In the News
Pattie Lovett-Reid: Want to pay off your debt faster? Here's how

Pattie Lovett-Reid of the Business News Network (Bloomberg) discussed our research in the Journal of Consumer Research.

In the News
BNN Bloomberg: Pattie Lovett-Reid: Want to pay down your debt fast? Here’s how

In this TV segment, CTV’s Chief Financial Commentator discusses our research how to pay your credit cards down faster.

In the News
Money Talk News: Science Finally Reveals the Best Method for Destroying Debt

Article summarizing our research in the Journal of Consumer Research.

In the News
Motley Fool: Research Says You Should Pay Off Debt Like This

Article covers our research in the Journal of Consumer Research on debt repayment.

In the News
Equities: Read This Before You Open a Credit Card for Your Business

Article discusses the motivational benefits of focusing on repaying one credit card account at a time.

In the News
CBS News: What research says about erasing credit card debt

Article on our research in the Journal of Consumer Research (via HBR).

In the News
Harvard Business Review: Research: The Best Strategy for Paying Off Credit Card Debt

Article by co-author Remi Trudel discussing our research published in the Journal of Consumer Research.

In the News
Huffpost: If I Ask for a Favor, Will You Buy?

Interviewed by the Huffington Post for my research in the Journal of Consumer Research.

In the News
Psychology Today Op-ed: The Power of Merely Requesting a Favor

Oped about my research in the Journal of Consumer Research about the favor-request effect.

In the News
Lifehacker: More Research Shows That The Snowball Method Is The Best Debt Payoff Strategy

A discussion of our article published in the Journal of Consumer Research.

Working Papers
Labeling Debt as Ordinary versus Exceptional to Motivate Consumers to Increase Credit Card Repayments

Working paper posted at ConsumerFinance.gov after my presentation at the 5th Consumer Financial Protection Bureau annual conference.