Simon J. Blanchard

Simon Blanchard is the Dean's Professor and Professor of Marketing at Georgetown University's McDonough School of Business. His research spans a broad range of marketing methods, including survey design, controlled experiments, and econometric analysis of large datasets. As a methodologist, he brings flexibility and rigor to studying complex decision-making, often applied to how consumers navigate financial trade-offs and emerging technologies.

His work has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science, and he has been featured in Forbes, Fortune, Harvard Business Review, NBC News, and The New York Times.

Professor Blanchard is the recipient of the AMA's Robert J. Lavidge Global Marketing Research Award, has been named a Marketing Science Institute Young Scholar ('17) and Scholar ('23), and was included in Poets & Quants' list of the Best 40 Under 40 Business School Professors.

Beginning in April 2026, he will serve as co-editor of the Journal of Marketing Research. Previously, he served as Associate Editor at four journals and on the AMA Academic Council. He serves on the board of the INFORMS Society for Marketing Science.

Outside of academia, Professor Blanchard advises organizations on research design, surveys, marketing analytics, digital strategy, and fintech. He also serves as a subject-matter expert for the Analysis Group.