Consulting, Advising & Speaking

I am a broadly trained marketing researcher and behavioral scientist with expertise in research design, survey and experimental methods, digital marketing, and user research.

I serve as a subject-matter expert in commercial litigation related to consumer decision-making, marketing, and behavioral economics. My substantive expertise spans marketing research, advertising, consumer perceptions and confusion, surveys, and damages, across a wide range of industries from consumer packaged goods to novel technology.

I have worked on matters in both the United States — in federal and state court — and in Canada. I am currently an affiliate expert with Analysis Group, where I have provided expert reports, deposition testimony, and litigation consulting support.

List of cases available upon request.

I speak on behavioral science, marketing analytics, and marketing research for both academic and industry audiences.

• Marketing Science InstituteImplications of financial mindfulness.
• Filene Research InstituteGamification in financial services.
• FINRADeveloping an experimental mindset.
• Leaders on the Fast Track (LOFT)Digital marketing and measurement.
• Academic Guest LecturesStanford University, University of Chicago, Columbia Business School, Dartmouth Tuck School, McGill University, and others.

If you're interested in research partnerships, consulting, or speaking opportunities, feel free to reach out.