Publications

Publications
JCR: Promoting Data-Richness in Consumer Research

Invited article at the Journal of Consumer Research where we discuss best practices for multi-method research.

Publications
JMR: Locational Choices

Article in the Journal of Marketing Research about a new task for modeling consumer preferences for proximity to others in reserved seating venues.

Publications
JM: Specialist Competitor Referrals

Article published in the Journal of Marketing about a sales tactic in which salespeople refer consumers to competitors to seal the deal.

Publications
JMR: Extracting Summary Piles from Sorting Task Data

Article published in the Journal of Marketing Research about a new methodology to analyze card sorting data.

Publications
JCR: Repayment Concentration and Consumer Motivation to Get Out of Debt

Article published in the Journal of Consumer Research about the effect repayment concentration on debt repayment.

Publications
JCR: The Favor Request Effect

Article published about how consumers request to a sales tactic about the mere request for a favor.

Publications
JMR: The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice

Article in the Journal of Marketing Research about how consumers eliminate categories of goods when budgets contract.

Publications
Psychological Science: Biased predecisional processing of leading and nonleading alternatives

Article in Psych Science about a new task to measure multi-option distortion of attribute information.

Publications
JMR: Implementing Managerial Constraints in Model-Based Segmentation:

Article published in the Journal of Marketing Research about constrained variable selection.

Publications
Psychometrika: A new methodology for latent category identification

Article (doctoral dissertation) published in Psychometrika about introducing multiple-cards sorting task.

Publications
Psychometrica: The heterogeneous p-median problem for categorization based clustering

Article published in Psychometrika about clustering methods for card sorting data.