From my expertise in consumer behavior, digital marketing and consumer finance, I provide subject-matter expertise, marketing research, and marketing analytics with a focus on digital advertising and financial services industries. Past clients and partners range from startups to multinationals, and require the use of research methods as varied as data scraping, survey design, ad copy testing, psychometric development, conjoint measurement and analysis, and predictive analytics.
I have conducted research, deposed and testified for state and federal court, on matters about misleading advertising, trademark, and consumer confusion. I am currently an affiliate at the Analysis Group (profile).
List of cases is available upon request.