Simon J. Blanchard
Dean's Professor & Professor of Marketing · McDonough School of Business, Georgetown University
sjb247@georgetown.edu · Washington, DC 20057
Education
2006–2011Ph.D., Marketing · Pennsylvania State University
2004–2005M.Sc., Intelligence d'affaires · Université de Montréal – HEC Montréal, Canada
2000–2003B.B.A., Gestion de l'Information et Systèmes · Université de Sherbrooke, Canada
Academic Appointments
Georgetown University
ProfessorJuly 2025–
Dean's Professor2022–
Academic Director, MBA Certificate in Consumer Analytics2018–
Associate Professor (with Tenure)2017–2025
Provost's Distinguished Associate Professor2012–2025
Beyer Family Associate Professor of Marketing2019–2022
Graham Family and Barket Family Faculty Fellow2016–2019
Assistant Professor of Marketing2011–2017
Dartmouth College
Visiting Associate Professor · Tuck School of Business & Thayer School of Engineering2018
Columbia University
Visiting Research Scholar (Sabbatical)2017
Honors & Awards
2025Finalist, AMA/Marketing Science Institute/H. Paul Root Award
2025Finalist, Paul E. Green/Vithala R. Rao Award
2024American Marketing Association's Robert J. Lavidge Global Marketing Research Award
2023Best Paper in "Behavioral Finance," CFP Board Colloquium: Financial Mindfulness
2023Marketing Science Institute Scholar
2021Poets & Quants 40-under-40 MBA Professor
2021International Journal of Research in Marketing Outstanding Reviewer Award
2018–19Journal of Consumer Research Outstanding Reviewer Award
2017Marketing Science Institute Young Scholar
2017Faculty Research Award, McDonough School of Business, Georgetown University
2015Best Paper, AMA Advanced Research Technique Forum: "Beyond Pairwise Similarity"
Research & Scholarly Activities
Marketing
19
Blanchard, Simon J., Kelly D. Martin, Linda Court Salisbury (2026). "Consumer Financial Data Exchange: Marketing Meets Digital Finance and Open Banking." International Journal of Research in Marketingconditionally accepted
18
Blanchard, Simon J., Nofar Duani, Aaron M. Garvey, Oded Netzer, Travis Tae Oh (2025). "New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research." Journal of Marketing, 89(6), 100–118.
2025 Finalist, AMA/Marketing Science Institute/H. Paul Root Award
Equal contribution
17
Schoenmueller, Verena, Simon J. Blanchard, Gita Venkataramani Johar (2025). "Who Shares Fake News? Uncovering Insights from Social Media Users' Post Histories." Journal of Marketing Research, 62(2), 316–341.
2025 Finalist, Paul E. Green/Vithala R. Rao Award
16
Blanchard, Simon J., Mike Palazzalo (2025). "Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors." Marketing Science, 44(3), 546–565.
Equal contribution
15
Blanchard, Simon J., Remi Trudel (2024). "Life Insurance, Loss Aversion and Temporal Orientation: A Field Experiment and Replication with Young Adults." Marketing Letters, 53(November), 575–587.
14
Blanchard, Simon J., Theodore J. Noseworthy, Ethan Pancer, Max Poole (2023). "Extraction of Visual Information to Predict Crowdfunding Success." Production and Operations Management (Marketing), 32(12), 4172–4189.
13
Salisbury, Linda Court, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, Kelly D. Martin (2023). "Beyond Income: Dynamic Consumer Financial Vulnerability." Journal of Marketing, 87(5), 657–678.
12
Sawant, Rajeev, Mahima Hada, Simon J. Blanchard (2021). "Contractual Discrimination in Franchise Relationships." Journal of Retailing, 97(3), 405–423.
11
Blanchard, Simon J., Tatiana Dyachenko, Keri L. Kettle (2020). "Locational Choices: Modeling Consumer Preferences for Proximity to Others at Reserved-Seating Venues." Journal of Marketing Research, 57(4).
10
Blanchard, Simon J., Mahima Hada, Kurt A. Carlson (2018). "Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales." Journal of Marketing, 82(4), 127–145.
9
Blanchard, Simon J., Daniel Aloise, Wayne S. DeSarbo (2017). "Extracting Summary Piles from Sorting Task Data." Journal of Marketing Research, 54(3), 398–414.
2015 Best Paper, AMA Advanced Research Technique Forum
8
Garvey, Aaron G., Simon J. Blanchard, Karen P. Winterich (2017). "Turning Unplanned Overpayments into Status Signals: Benefits of Mentioning the Price Paid." Marketing Letters, 28(1), 71–83.
7
Kettle, Keri L., Remi Trudel, Simon J. Blanchard, Gerald Haubl (2016). "Repayment Concentration and Consumer Motivation to Get Out of Debt." Journal of Consumer Research, 43(3), 460–477.
6
Blanchard, Simon J., Kurt A. Carlson, Jamie D. Hyodo (2016). "The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal." Journal of Consumer Research, 42(6), 985–1001.
5
Carlson, Kurt A., Jared Wolfe, Simon J. Blanchard, Joel C. Huber, Dan Ariely (2015). "The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice." Journal of Marketing Research, 52(3), 337–348.
4
Hamilton, Rebecca W., Debora V. Thompson, Zachary G. Arens, Simon J. Blanchard, Gerald Haubl, P.K. Kannan, Donald R. Lehmann, Margaret G. Meloy, Neal Roese, Manoj Thomas (2014). "Consumer Substitution Decisions: An Integrative Framework." Marketing Letters, 25(3), 305–317.
3
Kim, Sunghoon, Simon J. Blanchard, Wayne S. DeSarbo, Duncan H.K. Fong (2013). "Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality." Journal of Marketing Research, 50(5), 664–673.
2
Blanchard, Simon J., Wayne S. DeSarbo, A. Selin Atalay, Nukhet Harmancioglu (2011). "Identifying Consumer Heterogeneity in Unobserved Categories." Marketing Letters, 23(1), 177–194.
1
DeSarbo, Wayne S., A. Selin Atalay, David LeBaron, Simon J. Blanchard (2008). "Estimating Multiple Segment-Level Ideal Points from Context Dependent Survey Data." Journal of Consumer Research, 35(June), 142–153.
Psychology & Psychological Methods
5
Garbinsky, Emily N., Simon J. Blanchard, Lena Kim (2025). "Financial Mindfulness: A Scale." Personality and Social Psychology Bulletin, 51(9), 1793–1809.
2023 Best Paper in "Behavioral Finance," CFP Board Colloquium: Financial Mindfulness
4
Blanchard, Simon J., Ishani Banerji (2016). "Evidence-Based Recommendations for Designing Free-Sorting Experiments." Behavior Research Methods, 48(4), 1318–1336.
3
Blanchard, Simon J., Kurt A. Carlson, Margaret G. Meloy (2014). "Biased Predecisional Processing of Leading and Non-Leading Alternatives." Psychological Science, 25(3), 812–816.
2
Blanchard, Simon J., Wayne S. DeSarbo (2013). "A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification." Psychometrika, 78(2), 322–340.
1
Blanchard, Simon J., Daniel Aloise, Wayne S. DeSarbo (2012). "Heterogeneous P-Median for Categorization Based Clustering." Psychometrika, 77(4), 741–762.
Management Science & Operations
6
Randel, Rodrigo, Daniel Aloise, Simon J. Blanchard, Alain Hertz (2021). "A Lagrangian-based Score for Assessing the Quality of Pairwise Constraints in Semi-supervised Clustering." Data Mining and Knowledge Discovery, 35(6), 2341–2368.
5
Moins, Theo, Daniel Aloise, Simon J. Blanchard (2020). "RecSeats: A Hybrid Convolutional Network Choice Model for Large Scale Seat Recommendations at Reserved Seating Venues." RecSys '20: Proceedings of the 20th ACM Conference on Recommender Systems.
4
Pinheiro, Daniel, Daniel Aloise, Simon J. Blanchard (2020). "Convex Fuzzy k-Medoid Clustering." Fuzzy Sets and Systems, 389(June), 66–92.
3
Santi, Éverton, Daniel Aloise, Simon J. Blanchard (2016). "A Model for Clustering Using Heterogeneous Dissimilarity Matrices." European Journal of Operations Research, 253(3), 659–672.
2
DeSarbo, Wayne S., Qiong Wang, Simon J. Blanchard (2010). "Exploring Intra-Industry Heterogeneity: The Identification of Latent Competitive Groups." Journal of Modelling in Management, 5(2), 94–123.
1
DeSarbo, Wayne S., A. Selin Atalay, Simon J. Blanchard (2009). "A Three-Way Clusterwise Multidimensional Unfolding Procedure for the Spatial Representation of Context Dependent Preferences." Computational Statistics and Data Analysis, 53(8), 3217–3230.
Invited Articles
4
Ross, Gretchen, Margaret G. Meloy, Simon J. Blanchard. "Beyond the Thermostat: A Research Agenda for Distinguishing Consumer Thermoregulation from Retail Temperature Interventions Across the Customer Journey." Journal of Retailingforthcoming
3
Blanchard, Simon J., Jacob Goldenberg, Koen Pauwels, David A. Schweidel (2022). "Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources." Journal of Consumer Research, 49(2), 359–372.
2
Baumgartner, Hans, Simon J. Blanchard, David Sprott (2022). "The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Research." Journal of Public Policy & Marketing, 41(3), 203–205.
1
Blanchard, Simon J., Debora Thompson (2020). "Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium." Marketing Letters, 31, 321–322.
Invited editorial
Book Chapters
2
Blanchard, Simon J., Elizabeth Milsark. "Research Designs for Evaluating the Effects of Terms of Service and Privacy Policies on Consumer Understanding and Behavior." Handbook of Marketing and Public Policyaccepted
1
DeSarbo, Wayne S., Simon J. Blanchard, A. Selin Atalay (2008). "A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning for Marketing Research." Review of Marketing Research, 5(December), 75–103.
Grants
2019Blanchard, S.J., Dyachenko, T., Kettle, K.L. "Consumer Locational Choices." Marketing Science Institute.
2019Blanchard, S.J., Dyachenko, T., Kettle, K.L. "Consumer Locational Choices." PennState Sports Business Research Center.
2013–15Aloise, D., Blanchard, S.J. "Theory and Practice of Operations Research as Applied to Consumer Segmentation." Brazil's National Council for Scientific and Technological Development.
Presentations
2026
Seminars: TRAP Lab†, University of Miami†
Keynote: Symposium on Artificial Intelligence in Marketing†
2025
Seminars: Queen's University, Temple University, WU Vienna
Other: Marketing Science Institute Webinar, Filene Institute Webinar, Gamifying Inclusion (Accion)
2024
Seminars: Stanford University, Duke University (Common Cents Lab), Lehigh University, Temple University (Global Institute for Artificial Intelligence & Business Analytics), Carnegie Mellon University (Center for Behavioral and Decision Research)
Conferences: Colorado Financial Decision-Making Conference, Marketing and Public Policy Conference, Association for Consumer Research Conference
Other: Canadian Bar Association's Panel on AI/API Disclosures
2023
Seminars: University of Colorado, Tulane University, Ohio State University
Conferences: Marketing Science Institute Scholar Conference, Association for Consumer Research Conference, JM-Virtual Symposium on Research-based Apps, Center for Financial Planning Conference
2022
Seminars: Cornell University
Conferences: ACR Workshop on Data from the Field
2021
Seminars: Boston College, Simon Fraser University, Johns Hopkins University
Conferences: 5th Consumer Financial Protection Bureau Research Conference
2020
Seminars: University of Michigan (Ross), University of Notre Dame (Mendoza)
Conferences: Invitational Winter JDM Symposium (Utah), ACR Knowledge Forum
Other: Consumer Financial Protection Bureau Tech Sprint
2019
Seminars: University of California at San Diego (Rady)
Conferences: Workshop in Management Science (Chile), Theory and Practice in Marketing (Columbia)
2018
Seminars: University of Chicago (Booth), Boston College, Dartmouth College (Tuck), Nanyang Business School (NTU), University of Southern California (Marshall), Fudan University, ShanghaiTech University, McGill University (Bensadoun)
Conferences: INFORMS Marketing Science
2017
Seminars: UC Davis, Erasmus University, University of Manitoba, University of Cambridge, GERAD, Iowa State University, Temple University, Columbia Business School
Conferences: Marketing Science Institute Young Scholar Conference
Workshops: AMA Advanced Research Techniques Forum, MATHPSYCH/ICCM 2017
2016
Seminars: Boston University, KAIST, Tokyo University of Science, Drexel University
Conferences: INFORMS Marketing Science
2015
Seminars: Duke University, Concordia University, University of Maryland, McGill University, Peking University, CUNY Baruch College
Conferences: Association for Consumer Research, Marketing Science, AMA ART Forum, La Londe Conference, American Psychological Convention
2013
Seminars: McGill University, University of Kentucky, Universidade Federal do Rio Grande do Norte, Penn State, University of Miami
Conferences: INFORMS Marketing Science Conference
2012 & prior
Seminars (2010): Boston College, Erasmus University, Georgetown University, Indiana University, Ohio State University, University of Delaware, Temple University
Conferences: INFORMS Marketing Science (2010, 2012), Society for Judgment and Decision Making (2008), Association for Consumer Research (2008), Max Planck Institute Summer Institute on Bounded Rationality
Editorships & Editorial Service
Editor
Journal of Marketing Research — Co-editor2026–2029
Associate Editor
Journal of Marketing2023–2025
Journal of Marketing Research2022–2025
International Journal of Research in Marketing2021–2025
Journal of Consumer Research2019–2025
Editorial Review Boards
Journal of Marketing2020–2023
Journal of Marketing Research2017–2022
International Journal of Research in Marketing2016–2021
Journal of Consumer Research2018–2019
Guest Editor
Marketing Letters — Special Issue, 11th Triennial Invitational Choice Symposium2019–2020
Teaching
Undergraduate
Marketing Intelligence2021–2022
Principles of Marketing2012–2016
Graduate — MBA
AI and Marketing2026–present
Digital Marketing2018–22, 2025–
Customer Analytics Practicum2023–2025
Marketing Research2021–2022
Analytical Problem Solving (Core)2018–2020
Graduate — MSBA
Research Design2021–present
Media & Public Outreach
Dec 2025
Yahoo Finance — Could a 50-year mortgage make homes more affordable?
Nov 2025
Nov 2025
Washington Post — Trump's 50-year mortgage scheme is a terrible idea. Here's why.
Jun 2025
Apr 2025
Dec 2024
Nov 2024
The Daily Meal — The Only 3 States In The Country That Don't Have A Costco.
Nov 2024
NPR Academic Minute — Mindfulness Meets Money.
Oct 2024
The Conversation — Being mindful about your bank account can bring more than peace of mind.
Jul 2024
Mastercard Center for Inclusive Growth — Digital transformation: Tapping into digital partnerships to build financial resilience.
Jul 2024
Cornell Chronicle — Acceptance seen as a key to 'financial mindfulness'.
Feb 2024
Business Insider — Capital One–Discover Acquisition: What It Means for Customers.
Dec 2023
NPR Marketplace — Why a 0.08% Drop in the Mortgage Rate Might Seem Bigger Than That.
Nov 2023
The Messenger — The Rich Have Lousy Credit Scores Too.
Aug 2023
Wall Street Journal — Why Verizon, AT&T, and T-Mobile Want to Access Your Bank Account.
Jul 2022
NPR Marketplace — Spending is Up But Consumers Worried About Economy.
Jul 2022
Grow (Acorns) — Amazon Prime Day: How Not to Overspend.
Jun 2022
May 2022
New York Times — Home Buying, Mortgage Rates, Real Estate.
May 2022
Nov 2020
Debt.org — Debt Avalanche.
Jun 2020
Reviewed — How to Pay Off Credit Card Debt.
Apr 2020
Feb 2020
Nov 2019
Your Money Geek — Dave Ramsey Wrong on Debt Snowball.
Aug 2019
Self — Snowball Strategy for Debt.
Jun 2019
Morning Consult — Free from Memory of the Great Recession, Gen Z Charts Own Economic Path.
May 2019
Apr 2019
OppLoans — Strategies to Pay Off Debt.
Nov 2018
Aug 2018
Apr 2017
Business Insider — Most Effective Debt Repayment.
Apr 2017
Mar 2017
Mar 2017
Fortune — Tax Filing Season 2017: Tax Refund.
Mar 2017
Mar 2017
Feb 2017
MoneyTalksNews — Science Finally Reveals the Best Method for Destroying Debt.
Jan 2017
Jan 2017
The Motley Fool — Research Says You Should Pay Off Debt Like This.
Jan 2017
Dec 2016
Harvard Business Review — Research: The Best Strategy for Paying Off Credit Card Debt.
May 2016
Huffpost — If I Ask for a Favor, Will You Buy?
May 2016
Psychology Today — The Power of Merely Requesting a Favor.
PhD Advising
Georgetown does not have a PhD program in marketing, and I do not accept doctoral applications directly. Occasionally, I collaborate with computer engineering PhD students through my long-term research partnership with Professor Daniel Aloise at Polytechnique Montréal.
Students enrolled in a PhD program at one of the Montreal university consortium institutions — including Polytechnique Montréal, HEC Montréal, McGill, and UQAM — with interests in any subset of marketing, consumer behavior, fintech, and machine learning are welcome to reach out to both of us.
Daniel Aloise · Polytechnique Montréal · professeurs.polymtl.ca/daniel.aloise