Resources
Tools & Projects
AI & Marketing Course
Course materials, readings, and resources from the MBA course on artificial intelligence and marketing at Georgetown's McDonough School of Business.
Questionable Research
A companion website to New Tools, New Rules (Journal of Marketing, 2025), providing code and best practices for content analysis and AI as applied to primary marketing research.
Lucid Research
A platform for safely conducting customizable chatbot experiments inside Qualtrics.
Seat Map Lab
An interactive tool for exploring consumer seat selection behavior at reserved-seating venues — built on research into locational choice and proximity preferences.