Simon Blanchard

Associate Professor, Georgetown University

I am the Beyer Family Associate Professor of Marketing at Georgetown University, where I am the director of the MBA Certificate in Consumer Analytics & Insights, and teach Digital Marketing and Marketing Intelligence to undergraduate, MBAs and executives. I have been at Georgetown for 10 years. I have also been a visiting associate professor at Dartmouth College and a visiting research scholar at Columbia University (on sabbatical).

In my research, I develop data analysis methods to inform managers about how consumers make complex decisions. Substantively, I’ve recently focused on how financially vulnerable prioritize debts and consumers' financial decisions more generally. Methodologically, I either create (field/lab) experiments along with (new) statistical models. I like multidisciplinary teams and enjoy working with psychologists just as much as with data scientists.

Media & Press

I frequently contribute to the media on topics related to consumer finances, tax season, and credit cards.


Highlights

The Read button links to practitioner oriented descriptions of my research and teaching, and the PDF button links to courtesy copies of the original publication. Additional coverage of these research projects, by myself and my co-authors, can be sampled from the media page.

Poets & Quants: 2021 Best 40-Under-40 Professors

Representing Georgetown McDonough at Poets & Quants 40-under-40 MBA professors.

How to Pay Off Credit Card Debt: Concentrate on One Account at a Time for Extra Motivation

Article at Reviewed (USA Today) discussing our research on repayment concentration, originally published in the Journal of Consumer Research.

Here’s How To Pay Off All Your Credit Card Debt With Your Next Tax Refund

Op-ed at Fortune describing our research on credit card repayment. A different take on our research that was originally published in the Journal of Consumer Research.

You Might Want to Sit Down for This: Modeling Consumer Seating Preferences

Article at the American Marketing Association summarizing our research on locational choices, published at the Journal of Marketing Research.

Merely requesting (not requiring) a favor from consumers to seal the deal

Op-ed at Forbes co-written with Kurt Carlson describing our research on consumer reactions to a sales tactic. Research was originally published in the Journal of Consumer Research.

When should you refer customers to competitors, and how to do it?

Research summary written for the American Marketing Association for our research on competitor referrals, originally published at the Journal of Marketing.