Publications

Publications
Marketing Letters: Life Insurance, Loss Aversion and Temporal Orientation

We report the results of a field experiment and replication with young adults.

Publications
POM: Extraction of visual information to predict crowdfunding success

We highlight the importance of accounting for images and image details in studies.

Publications
JM: Beyond Income: Dynamic Consumer Financial Vulnerability

In our article at the Journal of Marketing, we challenge that financial vulnerability only affects low-income individuals.

Publications
JCR: Promoting Data-Richness in Consumer Research

Invited article at the Journal of Consumer Research where we discuss best practices for multi-method research.

Publications
JMR: Locational Choices

Article in the Journal of Marketing Research about a new task for modeling consumer preferences for proximity to others in reserved seating venues.

Publications
JM: Specialist Competitor Referrals

Article published in the Journal of Marketing about a sales tactic in which salespeople refer consumers to competitors to seal the deal.

Publications
JMR: Extracting Summary Piles from Sorting Task Data

Article published in the Journal of Marketing Research about a new methodology to analyze card sorting data.

Publications
JCR: Repayment Concentration and Consumer Motivation to Get Out of Debt

Article published in the Journal of Consumer Research about the effect repayment concentration on debt repayment.

Publications
JCR: The Favor Request Effect

Article published about how consumers request to a sales tactic about the mere request for a favor.

Publications
JMR: The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice

Article in the Journal of Marketing Research about how consumers eliminate categories of goods when budgets contract.

Publications
Psychological Science: Biased predecisional processing of leading and nonleading alternatives

Article in Psych Science about a new task to measure multi-option distortion of attribute information.