We report the results of a field experiment and replication with young adults.
We highlight the importance of accounting for images and image details in studies.
In our article at the Journal of Marketing, we challenge that financial vulnerability only affects low-income individuals.
Invited article at the Journal of Consumer Research where we discuss best practices for multi-method research.
Journal of Public Policy & Marketing, invited commentary.
Article in the Journal of Marketing Research about a new task for modeling consumer preferences for proximity to others in reserved seating venues.
Article published in the Journal of Marketing about a sales tactic in which salespeople refer consumers to competitors to seal the deal.
Article published in the Journal of Marketing Research about a new methodology to analyze card sorting data.
Article published in the Journal of Consumer Research about the effect repayment concentration on debt repayment.
Article published about how consumers request to a sales tactic about the mere request for a favor.
Article in the Journal of Marketing Research about how consumers eliminate categories of goods when budgets contract.
Article in Psych Science about a new task to measure multi-option distortion of attribute information.